We started Awthentik Graphics to be the flagship for our graphic design services and wanted a logo that was just as clean as the work we do. The first thing was creating a name that was individual to itself and not like any other. Loring Studios itself originated from the owners middle name, but our graphics company had to be different.

We noticed every graphics shop in Lake Elsinore was franchised or had another company in surrounding cities with a similar name. San Diego had Extreme and Synergy Graphics, (not that we would name our company that) and there were already sign shops across the country. We didn't want to be another graffix shop, so what could we create that would be the only used name in the world? We worked at creating a logo that had several meanings that was unique to a graphics company worldwide. The end result, Awthentik Graphics was born.

Our AwthentiK Graphics logo design fell right into place and gained popularity fast. Aw™ became the icon representing the aw effect we create with our designs. When you think graphics, think awthentik™ became the slogan. The reason why we are not the same as other shops is simple. We are not franchised, nor will we ever be. Second, there is no other Awthentik and if there ever was, it's only because they weren't creative enough to think of something original and stole it from us.

Does your design company have an original name? Google their name and see what pops up. It will give you an idea on how creative they really are.